Business Design

Exploring Business Design.

In the modern era, adaptation and innovation have become key factors to business success. In this dynamic context, Business Design emerges as an innovative consulting process that provides companies of all sizes with a fast and efficient method to analyze and redefine their business models, or even developing new ones.

Blending Classic Consulting and Design Thinking

Business Design combines classic management consulting with Design Thinking, a practical and creative problem-solving approach that values people and their specific needs. This synergy creates a favorable environment where strategic analysis meets creative vision, leading to innovative and truly implementable solutions.

Visualization and Active Engagement

A distinctive element of business design is the use of visual tools, such as canvas or LEGO® bricks, which, when used following specific techniques, enable a clear and accessible representation of the business model.
Moreover, unlike traditional consultancy, Business Design actively involves the client in the decision-making process. Business Designers, experts in the method, guide the client in analyzing and structuring information, ensuring engagement and fostering the sharing of ideas and the creation of innovative solutions.

Benefits of Business Design

One of the main reasons for adopting business design is its ability to conduct a comprehensive analysis of the business project under examination. This approach allows for understanding complex relationships and interconnections within the organization, identifying opportunities and threats more clearly, achieving tangible results more quickly, and at lower costs.
Not to be underestimated is the active involvement of the company’s team in the decision-making process. Unlike Top-Down approaches, this fosters a sense of belonging to the company, allows the “leveraging” of internal knowledge, encourages cross-functional collaboration, and generates strong commitment during the implementation phase.

The Business Model Canvas

The flagship tool of Business Design is the Business Model Canvas.
This tool helps to clarify and align the entire organization regarding its own business model, redefining the market and its logics, developing and emphasizing the value proposition, understanding customer needs, identifying purchasing triggers, and developing a truly implementable action plan.
This method, drawn from the bestselling managerial book Business Model Generation, is used by leading organizations and startups worldwide.
L’applicazione Il Business Design rappresenta dunque un’opportunità unica per le aziende di innovare e rafforzare i propri modelli di business in un mercato sempre più competitivo. Its combination of strategic analysis and practical creativity makes it a powerful tool for gaining competitive advantages and ensuring long-term business success.
Ready to redefine the future of your business? Contact us now to discover how Business Design can take your company to the next level!